The Personalisation Process

How can design embrace collaboration with consumers to create personalised products at a mass scale? What opportunities do digitised design, industrial customisation and automated manufacturing allow designers and brands who want to close the gap between the design and its end user. What impact does this have for the future of who designs and how?

• CHAIR: Daniel Charny, Creative Director, From Now On 
• Peter Griffith, VP Product and Design, Kano Computers
• Natalie Melton, Creative Director, Crafts Council 
• Triambak Saxena, Co-Founder, Kniterate