Design and Strategy for a Future in Flux

12:15 - 13:00 17 September 2018

Ethan Imboden, VP Creative and Head of Venture Design, frog

About Speaker

Ethan specialises in realising big, entrepreneurial visions that require integrated brand, design, engineering, consumer and market strategy. Ethan is happiest when leveraging design as a fulcrum for change, a disruptor of markets and a mediator between technology and humanity.

In his role as Head of Venture Design for frog, Ethan invests and deploys the firm’s talent and diverse capabilities in the service of entrepreneurial efforts both large and small. He also contributes brand, product and market strategy to Jimmyjane, which he founded in 2004, and aid in the company’s governance as Chairman.



12:15 - 13:00 17 September 2018

How can design teams and organisations apply agile design methodologies to navigate the uncertainty inherent in building unprecedented products, services and lines of business? ETHAN IMBODEN VP Creative and Head of Venture Design, frog