The Business Value of Design

12:15 - 13:00 18 September 2018

Ben Sheppard, Partner, McKinsey Design

About Speaker

Based in London, Ben leads the United Kingdom Product Development and Design Practices. He is passionate about helping clients develop creative products. Before joining McKinsey he designed and built the world’s lowest cost deep-sea camera: allowing pictures of new species to be captured kilometres below the sea surface.

He has a wealth of experience helping clients improve their products and services: both to drive revenue growth and reduce material costs. He has served over thirty of the world’s leading companies on everything from jet engines to sports cars, from asthma inhalers to coffee machines. Ben brings deep expertise in developing global transformation programmes, covering leadership training, project management, and portfolio planning.

Ben founded the McKinsey Design-to-Value lab in London. He works closely with LUNAR and Veryday, two of the world’s leading Design Firms that recently joined McKinsey. He gives seminars on innovation and design-to-value at University College London.



12:15 - 13:00 18 September 2018

Demonstrating the business value of design has been notoriously difficult, until now. A world-first study of 300 companies over five years points at the dozen design actions a leader can take to improve business performance. BEN SHEPPARD Partner, McKinsey Design