MADE.COM was founded by Ning Li, Julien Callede and Chloe Mackintosh in 2010 on the belief that you shouldn’t need deep pockets to enjoy beautiful design. With this aim, they took a costly and complicated process and streamlined it. From a borrowed room in a Notting Hill office block, we began to disrupt an industry which had remained more or less the same for 30 years. We created a lean business model, got rid of middlemen, brought our margins right down and started working directly with furniture designers and manufacturers. Our aim? To make high-end design lifestyle accessible to everybody.